Graphic design in Bridgwater (Lees & Waters)

Durleigh has an experienced team of graphic designers and artists who seek to keep ahead of the curve by continually improving their knowledge, skills and understanding of the contemporary art,
corporate and graphic design market.

The team were recently briefed with the creation of a company logo and brand for a new partnership estate agent named ‘Lees & Waters’. The first process, as with every design project was to attain and understand the clients market, customer base, competitors and preference to colour look and feel of the proposed brand.

Once we have these parameters the branding work begins. The client is supplied with several sets of drafts containing various design ideas and options. With each draft the branding is slowly honed into a single direction where colour, style and the general feel can be created.

The final brand combines both type and an emblem to create the logo. The emblem forms both the ‘L’ and ‘W’ which refer to the ‘Lees’ & ‘Waters’ company name. As with the logo, the colour palette and fonts have now been used across the companies stationery, website and wide range of estate agent signage,
helping to strengthen and uphold the brand.

In whatever work our designers undertake, their prime focus is on adding value to the companies we work with in making a positive impact on the perceptions of their target audiences. We understand how important it is for us to have a client’s values, vision and goals at the heart of our design thinking. 

Posted by Lloyd on January 12th 2015

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